Who are we.

Bob Etherington

Founder and Managing Director

Bob has been developing his reputation for sales success since the 1970’s in a career that has spanned many key global markets and several recessions. He has sold products and services from Houston to Tokyo and from Norway to Johannesburg. He was a Main Board Director of Reuters Transactions Services Ltd and since 2001 has run his own training company. He now leads strategic sales programmes for all levels of the selling profession and is in demand as an inspiring and charismatic speaker at conferences everywhere. Bob is the author of several best selling books on selling and he works closely with other sales research companies. He was recently guest of honour and keynote speaker at the annual UK conference of the Society of Sales Innovation. Thank you all.

Herbie Skeete

Associate Director

Herbie speaks, advises and trains executives in the skills required to succeed in the equity and futures markets of the 21st century. Herbie is the founder and managing director of Monde Visione Ltd, the leading source of insight and knowledge about the world’s exchanges and trading venues. With over 25 years experience in the financial information industry, since 1991, Monde Visione has produced the industry-standard, ‘Handbook of World Stock, Derivative and Commodity Exchanges’. He is based in the City of London and spends much of his time overseas advising and assisting new and established market participants to succeed under a range of financial conditions.

Herve Back

Associate Director

Herve is one of Europe’s foremost entrepreneurs and business-to-business sales experts. He had a high flying career at Rank Xerox in the 1970’s rising to become the company’s top UK sales executive and finally their top Sales Manager. In the 1980’s he founded the business equipment company, Chartex Systems Ltd in the UK. This company has grown through several recessions to become an extremely successful business based in the South East of England with several hundred clients. Hervé is a fluent French speaker and travels the World helping companies in every industry to sell their services and products more profitably, in increasingly tough markets.

Tom Snyder

Associate Director

Tom is an internationally recognised sales leader. He delivers more than 50 inspirational and practical talks to all levels of sales executives and managers, across the Globe each year. Tom began his career with the United States Federal Government, and became a member of the White House staff under two different US Presidents.

He was then for eight years on the management team of the World’s leading sales research and training company Huthwaite, Inc. rising to become CEO before leaving in 2008 to launch another US company. He now advises executives at US Fortune 500 companies on effective sales and marketing techniques. He was named the 2005 Entrepreneur of the Year by the Corporate Finance Institute of Washington DC and in January of 2008 he was named one of America’s 100 Most Influential Sales Leaders by the editors of the Encyclopedia of Selling. He is the author of several sales books and lives just outside Washington DC.